U.S. Enterprises Rapidly Adopting Google Cloud for AI and Digital Transformation, Finds ISG Report
Date: July 22, 2025 |
Enterprises across the United States are rapidly advancing their cloud strategies by embracing Google Cloud services, with a strong focus on artificial intelligence (AI), data modernization, and advanced analytics. This trend is being accelerated by collaborations with Google Cloud’s growing partner ecosystem, according to a new report by the Information Services Group (ISG).
The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem Report reveals that U.S. companies are increasingly turning to Google Cloud not just for scalable infrastructure, but to enable broader AI-driven transformation. Organizations are leveraging partnerships with certified Google Cloud service providers to manage complex cloud environments and integrate generative AI (GenAI) into their operations.
AI Adoption is Driving Cloud Spending
According to ISG, the biggest driver behind growing enterprise cloud budgets is the rapid rise of generative and agentic AI. These technologies are now being used to achieve tangible outcomes across business functions.
“Rapidly growing use of GenAI and agentic AI is the biggest driver of increasing cloud budgets at U.S. enterprises,” said Bill Huber, ISG Partner, Digital Platforms and Solutions. “To carry out AI transformations on Google Cloud, companies need partners with advanced GenAI expertise who know how to accelerate and cost-optimize deployments.”
Why Google Cloud?
The report highlights several reasons why enterprises are favoring Google Cloud in their digital journeys:
- Industry-leading AI and machine learning capabilities
- Advanced analytics and data modernization tools
- Built-in security frameworks
- Scalable, flexible infrastructure for enterprise workloads
Partner Ecosystem Becomes a Catalyst
The report emphasizes that enterprises are not navigating this shift alone. Google Cloud's certified partners are playing a pivotal role in delivering successful outcomes through:
- Customized AI solutions
- Migration and modernization services
- Cost optimization strategies
- Cloud-native application development
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